Companies with increasingly diverse mobility needs – sometimes rail, sometimes bike, sometimes car, sometimes plane – do not need full-service leasing rates but rather a mobility offering that can be used flexibly according to the situation. The reality of life, especially for the younger generation of employees, requires at most occasional access to a car, with a high level of overall mobility at the same time. This is an increasingly important factor in the battle for talents on the labor market and a foreseeable end for the company car as a proven incentive model.
A second factor is sustainability which is increasingly becoming the focus of mobility concepts. Companies can strongly influence the mobility of their employees through home office, company cars and job tickets. They must therefore ask themselves: how sustainably do our people actually get to work? And how sustainably do we act when it comes to business travel?
These are reasons for the increasing interest in mobility budgets and the growing number of providers of such solutions on the market. But what is a mobility budget?
Instead of offering public transport tickets, company cars or a job bike as standalone solutions, employers provide their workforce with a fixed monetary amount that they can spend on various mobility services as needed. For example, for the use of vehicles from the company fleet in combination with a sharing offer and public transport. Or purely cooperation-based with specialized mobility providers.
Depending on the provider, these budgets include a configurable number of alternatives, also with the option of including only low-emission or even zero-emission mobility variants. In some cases, there is already the option of reporting the individual carbon footprint of one’s own mobility behavior.
Employers such as SAP, NTT Data, and the city of Bremen already use mobility budgets for their employees, with very positive feedback. The use of these budgets in conjunction with tax-advantaged programs such as monthly benefits is also a significant aspect. In the meantime, more and more offers are emerging – Bonvoyo, Mobiko, Moovster and Rydes are just some examples.
Car policies become mobility policies. Receeda GmbH supports its clients in analyzing their current mobility behavior, new mobility needs and develops holistic mobility concepts from this. Tailored to the individual needs of the various internal company stakeholder groups, with a focus on sustainability if desired, including a “Mobility Roadmap to Zero Emission”.